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Experience Entrepreneurship
Hands On. Risk-Free. Impact-Driven.

At DeGenreX, you don’t just study startups — you run one.

This hands-on simulation immerses you in the life of a founder, where your decisions shape the company, the market response, and the strategy for survival.
Make bold moves. Adjust to change. Learn by doing — just like real founders do.

Start Simulation

Your Founder’s Journey — From Insight to Impact

This isn’t a course with chapters. It’s a full-cycle startup simulation that evolves with every choice you make.

Phase 1: Get in the Game

Understand the playing field. Make your first big calls.

  • Take on your first executive role. Discover how marketing, finance, ops, and R&D interact — and why cross-functional thinking matters.
  • Decode your market
  • Align product, pricing, and positioning
  • Make small decisions, see big results

Phase 2: Navigate the Storm

Markets shift. Competitors act. Will you pivot or persist?

  • Respond to customer demand shifts
  • Budget under pressure, justify every trade-off
  • Balance sustainability with aggressive growth

Phase 3: Lead with Vision

You’ve survived the startup waves. Now, steer the ship.

  • Present results in a boardroom-style pitch
  • Reflect on key wins and missteps
  • Walk away with perspective that sticks

What You’ll Practice

Strategic Thinking

Craft long-term plans and pivot in real time

Market Analysis & Positioning

Identify trends and place your product strategically

Financial Forecasting

Build financial models and track profitability

Product Development

Launch or improve offerings with customer needs in mind

Capacity & Ops Planning

Optimize production without overspending

Leadership & Collaboration

Take CxO roles, manage teams, and align goals

Crisis Response

Handle market shocks and competitor moves

Global Strategy

Expand internationally with real-world variables

Performance Analytics

Use dashboards and KPIs to adapt each round

Business Communication

Justify decisions and present to stakeholders

Simulate. Strategize. Scale.

This simulation model includes both local and global market conditions. Tariffs, competition, changing trends — it’s all part of the game.

Your Decisions. Your Data. Your Growth.

You’ll gain access to:

Live Dashboards

Gain real-time insights, track KPIs, and pivot strategies instantly for better results.

Round-by-Round Reporting

Monitor progress at each decision phase and optimize continuously.

Personalized Feedback

Receive tailored advice that sharpens your strategy and maximizes results.

By the End, You’ll Walk Away With:

Real-world startup simulation experience

Portfolio-ready business decision reports

Ready for Entrepreneurship Journey

Foundational strategy, leadership & resilience skills

Who Is This For?

Aspiring startup founders

Get hands-on experience running and scaling a simulated startup environment.

Business & MBA students

Apply classroom theory in a fast-paced, decision-driven simulation.

Corporate professionals

Build entrepreneurial thinking and strategic agility within your role.

Educators & mentors

Use experiential learning tools to teach real-world business dynamics.

Curious learners

If you’re ready to lead, make mistakes, and learn fast — this is your arena.

Ready to Simulate Your Startup Journey?

Your next decision could define your simulated company’s future.

Start the Simulation →

Your Questions, Answered Clearly and Simply

This simulation offers an immersive experience where you step into leadership roles within a startup environment. You will make strategic decisions that influence your company’s trajectory, simulating real-world business challenges.

Unlike conventional courses that focus on theoretical knowledge, this simulation emphasizes experiential learning. You will actively engage in decision-making processes, adapting to dynamic business scenarios.

It’s tailored for aspiring entrepreneurs, business students, corporate professionals seeking to enhance their strategic thinking, and educators aiming to provide practical business experiences.

No prior experience is necessary. The simulation is structured to accommodate both beginners and seasoned professionals, offering valuable insights at every level.

The simulation is conducted online, providing flexibility and accessibility. Participants engage through a dedicated platform that facilitates interactive decision-making and real-time feedback.

While case studies are retrospective and focus on analyzing past business scenarios, this simulation is forward-looking and participatory. You are not just studying decisions, you are making them and seeing the results play out.

The simulation unfolds in three key phases:
  • Phase 1: Introduction to business fundamentals and initial decision-making.
  • Phase 2: Navigating market fluctuations and operational challenges.
  • Phase 3: Strategic planning and performance evaluation.

Participants learn by doing. Each decision impacts the simulated company’s performance, allowing you to see the consequences of your strategies in real-time.

While you’ll make individual decisions, collaboration is integral. Engaging with peers enhances the learning experience, mirroring real-world business environments.

You will take on various executive roles, such as Chief Marketing Officer, Chief Financial Officer, or Operations Manager, gaining insights into different facets of business leadership.

The simulation is structured around decision-making rounds rather than traditional modules, promoting continuous engagement and adaptability.

Yes. Each round includes context briefings, data inputs, and relevant market information to guide your thought process. You’ll use this data to make informed strategic decisions.

You’ll enhance skills in strategic planning, financial analysis, marketing strategy, operations management, and leadership.

Leadership is developed through active participation in decision-making, team collaboration, and navigating complex business scenarios.

Yes, the simulation includes international market dynamics, providing exposure to global business challenges and strategies.

Absolutely. Communication, teamwork, problem-solving, and adaptability are key components of the simulation experience.

The platform offers real-time dashboards and performance reports, allowing you to monitor your decisions’ impact and adjust strategies accordingly.

Yes. You will constantly weigh growth against risk, cost against return, and short-term gains against long-term strategy, developing the kind of judgment entrepreneurs use daily.

You will need a modern laptop or desktop with internet access. Access to the necessary simulation software will be provided, ensuring a seamless experience.

Industry experts guide participants throughout the simulation, offering insights during onboarding, decision-making phases, and performance reviews.

Yes, the platform is designed for intuitive navigation, with resources and support readily available to assist you.

Feedback is delivered through performance analytics, peer discussions, and expert guidance, facilitating continuous improvement.

Yes. It can be adapted for organizational cohorts or team-based learning, providing a shared business challenge that fosters collaboration and leadership under pressure.

By simulating real business scenarios, you will develop practical skills and strategic thinking applicable to various industries.

Yes, the skills and insights gained are valuable assets for entrepreneurial ventures, corporate roles, and leadership positions.

Absolutely. It complements academic learning with practical application, bridging the gap between theory and practice.

You will have access to performance reports and decision logs that demonstrate your strategic capabilities and business acumen.

It sharpens decision-making skills, fosters innovation, and enhances understanding of cross-functional business operations.

Your performance is assessed through key business indicators like profitability, customer satisfaction, operational efficiency, and adaptability. You will also review decision justifications and strategic fit.

The simulation is designed for self-paced learning. You can progress through each phase according to your schedule while adhering to overall course deadlines.

Yes, the simulation allows for adjustments based on the evolving market and operational conditions, encouraging iterative strategic thinking.

The experience is designed to simulate real-world scenarios with decision-making rounds, real-time consequences, and collaborative elements to engage participants in critical thinking and problem-solving.

Absolutely! The simulation encourages creative solutions and unique approaches, allowing you to test innovative ideas and strategies while responding to market dynamics.

Yes, the simulation is designed to cater to various learning preferences, with options for hands-on experience, reflection through reports, and collaborative discussions.

What Expert Says

"This tool has helped us think in the right direction and guided us well before committing some mistakes in our startup."


Amardeep Singh, Founder, Aruhma.ae
Amardeep Singh